Spend the 2021 Holidays in the beautiful Magic Valley! See dazzling waterfalls, enjoy shopping, and of course; time with family. Travel to Twin Falls this season to celebrate the holidays.

Southern Idaho is ready to celebrate the Fourth of July! There are many options to choose from including Rupert, Twin Falls, Buhl, and Shoshone. We ask at each of these…

Rupert has a beautiful square, amazing local businesses, and fun year round with celebrations and festivals.

Taste amazing beers throughout Southern Idaho. Start in Buhl, Idaho at Magic Valley, and make your way to Twin Falls for three more brew pubs! Koto, Milner's Gate, and Von…

Fall colors are in full swing and spooky season is ready for fun. October is such a fun month to be in Southern Idaho! Follow along on our October Adventure…

Nothing beats a visit from your best friend, your mom, or your favorite sibling! Invite your friends and family to visit you this year in Southern Idaho. We have planned…

Written by Cameron, Float Magic’s Wellness Facilitator Experience Float Magic Located in Downtown Twin Falls is a unique experience to open the mind, body, and soul. Float Magic offers an…

Enjoy Twin Falls and the nordic skiing at Magic Mountain, Bellevue's food & event scene, Sun Valley's beautiful art galleries, and nordic skiing at Galena Summit.

Shoshone — a.k.a Train Town U.S.A. — is the oldest town in the Magic Valley. Founded in 1882, this historic place is the gateway to Sun Valley, unbelievable geological features,…

Just a scenic drive from Burley, Rupert, and Heyburn, Lake Cleveland is one of Southern Idaho’s hidden alpine treasures. Whether you’re planning a family fishing trip, a peaceful picnic, or…

Hagerman Valley has some of the most gorgeous views around! One of these included a natural spring water oasis called Blue Heart Springs. The only way here is by water…

Southern Idaho has hundreds and hundreds of miles of groomed snowmobiling trails … and only 3,500 registered snowmobiles. That translates to plenty of room to roam for snowmobiling enthusiasts who…

The Top 10 Things to do in Shoshone Idaho include lava tunnels, cowboy gatherings, slot canyons, good food and more!

Shoshone Falls are spectacular every spring, when winter’s snows melt and feed the Snake River. It’s been a record year for snow in Southern Idaho, and this spring is shaping…

Only one in 10,000 people will witness a total solar eclipse in their lifetimes. On Aug. 21, you could be a celestial statistic: Idaho has a front-row seat to this…

Earl M. Hardy Box Canyon Springs Nature Preserve is a sight to be seen. Being the 11th largest spring in North America, the crystal clear waters are one you must…

It is hot in Southern Idaho this time of year, so pack your bathing suit and we will let you know all the perfect locations to visit on your July…

Snowmobiling is one of winter’s great joys, and Southern Idaho calls you to blaze your own trail.

Snowshoe multiple trails at the City of Rocks National Reserve! The views are incredible and its the perfect winter activity with your family. Find snowshoe rentals at the City of…

Southern Idaho is a bonanza for hunters. Whether you’re on the hunt for pheasants at a private ranch or plotting your deer strategy in Unit 54, you’ll find ample hunting…