Who We Are
Visit Southern Idaho is the official destination marketing organization for Idaho’s Region IV and is operated by the Twin Falls Area Chamber of Commerce.
Until 2025, tourism promotion for the region was managed by an organization known as Southern Idaho Tourism. Beginning in 2026, administration of the region’s tourism marketing program transitioned to the Twin Falls Area Chamber of Commerce, which now serves as the designated grantee for tourism marketing funds provided through the Idaho Regional Travel and Convention Grant Program.
These funds originate from Idaho’s lodging tax and are administered through the Idaho Department of Commerce and Idaho Travel Council. By law, these funds are dedicated to promoting tourism and attracting visitors to Idaho communities.
Our Mission
Our mission is to increase visitor spending, support local businesses, promote regional attractions, and strengthen the tourism economy throughout Southern Idaho.
While the Twin Falls Area Chamber of Commerce serves as the grant recipient and administrator, Visit Southern Idaho exists to serve the entire Region IV tourism district—not just Twin Falls County.
The Region We Serve
Region IV includes seven counties across South Central Idaho:
- Cassia County
- Camas County
- Gooding County
- Jerome County
- Lincoln County
- Minidoka County
- Twin Falls County
Together, these counties offer visitors a diverse range of experiences including outdoor recreation, agriculture, western heritage, scenic landscapes, small-town charm, events, dining, lodging, and family-friendly attractions.
Regional Collaboration
Visit Southern Idaho works closely with local communities, chambers of commerce, economic development organizations, attractions, lodging properties, restaurants, event organizers, and tourism stakeholders across all seven counties.
Guidance and feedback are provided through the Region IV Tourism Committee, which includes representatives from throughout the region and helps ensure tourism marketing efforts reflect the interests and opportunities of all participating counties.
How Tourism Marketing is Managed in Region IV
The Region IV tourism marketing grant is overseen by the Twin Falls Area Chamber of Commerce.
Kyle Tarbet
Grant Manager
Kyle serves as the Region IV Tourism Grant Manager and provides overall leadership, strategic direction, and oversight of tourism marketing efforts throughout the region.
Kathleen Diederich
Grant Administrator
Kathleen oversees grant administration and compliance, ensuring all tourism marketing activities and expenditures meet the requirements established by the Idaho Department of Commerce and Idaho Travel Council.
Wesley Dalton
Tourism Marketing Coordinator
Wesley manages day-to-day tourism marketing efforts for Visit Southern Idaho, including content creation, digital marketing, social media, advertising, media relations, photography, videography, and promotion of destinations, attractions, and events.
Supporting Southern Idaho’s Tourism Economy
Tourism plays an important role in supporting local businesses, creating economic activity, generating tax revenue, and improving quality of life throughout Southern Idaho.
Whether promoting a small-town festival, a world-class outdoor destination, a local museum, or a regional event, Visit Southern Idaho is committed to showcasing the people, places, and experiences that make Region IV a unique place to visit.
We are proud to market Southern Idaho as a destination and invite visitors from across the country and around the world to discover everything our region has to offer.
Questions?
Contact Wesley at Wesley@visitsouthidaho.com