Our Communities - Southern Idaho Tourism

Charming little towns, bustling small cities, wide open spaces — the Magic Valley is full of locations that offer a low cost of living and easy access to shopping, healthcare, and education.

Learn more about our communities and discover why people love living here.

Twin Falls

Twin Falls is the hub community of the eight-county south-central Idaho region known as the Magic Valley. Twin Falls combines the best of small-town living with the retail, commercial and support services necessary for meeting individual and family needs. The community lies on the edge of the spectacular Snake River Canyon with the Snake River running over 500 feet below. Spanning the mighty Snake is the renowned Perrine Bridge, one of the world’s top spots for year-round BASE jumping.
With the Sawtooth Mountains to the north, Nevada to the south and four seasons, Twin Falls residents can experience any outdoor activity from the mild to the wild year-round including: Boating • Camping • Fishing • Golfing • Hiking • Hunting• Nordic and alpine skiing • White water rafting • BASE Jumping

A vibrant city of nearly 48,000 and home to over half of the county’s nearly 84,000, Twin Falls is the sixth most populous county in Idaho. Agribusiness – including food production, processing, science, research, and related support services – are the main industry sectors in the region supporting employment opportunities in a wide range of skill levels for its residents.

Abundant natural resources, cultural events and a pro-business environment have drawn major employers like Chobani, Clif Bar and Glanbia Nutritionals to the region. A
strong job market, downtown redevelopment and job creation support continued growth.

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Jerome

Positioned at the intersection of Interstate 84 (east/west) and State Highway 93 (north/south), Jerome is steeped in natural history and is regarded as one of the most unique geological sites in the United States. A sagebrush covered desert until an innovative irrigation system was built in the early 1900’s, the area is a major producer of agricultural commodities with a 140-day growing season.

Jerome County’s population has grown in response to strong economic and infrastructure development. Jerome is the county seat and by far the largest city. Novolex, the largest manufacturer of plastic grocery bags in the U.S., and Idaho Milk Products with a state-of-the-art processing plant and Technology Center are examples of new companies requiring workers with better than average skills. The dairy industry continues to be a major factor in the economy drawing feeder businesses such as Jerome Cheese/Agropur, West Farm Foods Inc. and WOW Logistics.

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Kimberly

Kimberly is a city in Twin Falls County, Idaho. The population was 3,264 at the 2010 census, up from 2,614 in 2000. It is part of the Twin Falls Micropolitan Statistical Area.

Kimberly was founded in 1905. It is named after Peter L. Kimberly, a major investor in the construction of Milner Dam which made commercial irrigation practical in the area.

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Filer

Filer is located just west of the intersection of U.S. Highway 93 and U.S. Highway 30.

The City of Filer is located in central southern Idaho on the west side of Twin Falls County. Filer, with a population around two thousand, is a small community best known for the Twin Falls County Fair and Rodeo every September, one of the biggest fairs in the North West United States.

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Gooding

Gooding County has experienced modest growth over the last 10 years and is the state’s dairy leader. The county seat and largest town is Gooding. Wendell, coined the Hub City due to its central location, is the second largest town. Despite the predominance of dairy, the county’s agriculture is diverse from specialty onions to trout to beef cattle.

A National Reserve and part of the Sawtooth National Forest, the 14,500 acres City of Rocks formations offer world-class rock climbing drawing climbers from around the globe.

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Mini-Cassia

This area includes Minidoka County (cities of Rupert, Paul and Heyburn) and Cassia County (cities of Burley, Albion, Declo and Oakley). The area offers an array of natural resources and recreational opportunities including water and jet skiing, boating, windsurfing, sailing, swimming and a riverside eighteen-hole golf course. South of the Snake River is the historic Oregon Trail crossing. Pomerelle Ski Resort provides runs for beginners and advanced skiers and bikers enjoy rides to beautiful Lake Cleveland.

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Wendell

The City of Wendell is a typical rural Idaho community. The 3,000 residents are a group of close knit community members, fiercely independent, and faithful to the principals that helped settle the west. The City of Wendell prides itself on Magic Valley Dairy Days, an annual June event. The City of Wendell and the Wendell Chamber of Commerce are active in community events that help to keep the city’s community pride alive.

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Heyburn

Heyburn, originally named Riverton, is the fourth oldest community in the Mini-Cassia area and the second frontier town to be settled in what is now the county of Minidoka.

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