Demographic Information - Visit Southern Idaho
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Our communities are growing — quickly.

In Twin Falls alone, our population has increased 17 percent in the past 10 years. The Magic Valley is home to approximately 189,000 people, and that number is growing every day. What’s bringing people to the Magic Valley? Beautiful scenery, safe cities, a low cost of living, and one of the lowest unemployment rates in the state. There’s a lot of room to grow in the Magic Valley.