Charming little towns, bustling small cities, wide open spaces. The Magic Valley is full of locations that offer a low cost of living and easy access to shopping, healthcare, and education.
Learn more about our communities and discover why people love living here.
- Twin Falls & Twin Falls County
Twin Falls is the hub community of the seven-county south-central Idaho region known as the Magic Valley. Twin Falls combines the best of small-town living with the retail, commercial and support services necessary for meeting individual and family needs. The community lies on the edge of the spectacular Snake River Canyon with the Snake River running over 500 feet below. Spanning the mighty Snake is the renowned Perrine Bridge, one of the world’s top spots for year-round BASE jumping.
With the Sawtooth Mountains to the north, Nevada to the south and four seasons, Twin Falls residents can experience any outdoor activity from the mild to the wild year-round including: Boating • Camping • Fishing • Golfing • Hiking • Hunting• Nordic and alpine skiing • White water rafting • BASE Jumping
A vibrant city of almost 50,000 and home to over half of the county’s nearly 87,000, Twin Falls is the sixth most populous county in Idaho. Agribusiness – including food production, processing, science, research, and related support services – are the main industry sectors in the region supporting employment opportunities in a wide range of skill levels for its residents.
Abundant natural resources, cultural events and a pro-business environment have drawn major employers like Chobani, Clif Bar and Glanbia Nutritionals to the region. A
strong job market, downtown redevelopment and job creation support continued growth.
- Burley & Cassia County
Burley is the third largest town in Southern Idaho and acts as a hub for Minidoka and Cassia Count. They sit on the south side of the Snake River, against the Albion Mountains. The area offers an array of natural resources and recreational opportunities including water and jet skiing, boating, windsurfing, sailing, swimming and more. Lake Cleveland, Pomerelle Mountain Resort, Castle Rocks State Park and City of Rocks National Reserve are all a quick drive from Burley. New growth and industry has kept Burley a strong driver in Idaho’s economy. Places like New Cold, McCain Foods, DOT Foods and more make Burley a top place for food production.
The towns of Albion, Oakley and Almo are situated next to the Albion Mountains and provide endless recreation opportunities. These communities rely on agriculture and tourism as their primary economies. Each have a wonderful small town feel with unique history and charm.
- Jerome & Jerome County
Positioned at the intersection of Interstate 84 (east/west) and State Highway 93 (north/south), Jerome is steeped in natural history and is regarded as one of the most unique geological sites in the United States. A sagebrush covered desert until an innovative irrigation system was built in the early 1900’s, the area is a major producer of agricultural commodities with a 140-day growing season.
Jerome County’s population has grown in response to strong economic and infrastructure development. Jerome is the county seat and by far the largest city. Novolex, the largest manufacturer of plastic grocery bags in the U.S., and Idaho Milk Products with a state-of-the-art processing plant and Technology Center are examples of great companies requiring skilled workers. The dairy industry continues to be a major factor in the economy drawing feeder businesses such as Jerome Cheese/Agropur, West Farm Foods Inc. and WOW Logistics.
Jerome county also hosts Eden and Hazelton. These communities are small, but filled with pride. They are focused primarily on agriculture related industries.
- Jerome Profile (PDF)
- City of Jerome
- Gooding & Gooding County
Gooding County has experienced modest growth over the last 10 years and is the state’s dairy leader. The county seat and largest town is Gooding. Wendell is the second largest town and includes many of the Thousand Springs State Park properties in its boundaries. Despite the predominance of dairy, the county’s agriculture is diverse from specialty onions to trout to beef cattle.
Hagerman is a unique and stunning community in Gooding County. The town sits on the Snake River and near the Thousand Springs area. The Hagerman Fossil Beds National Monument, Idaho State Fish Hatchery, Thousand Springs State Parks, and multiple hot springs are all within a 10 minute drive of Hagerman.
- Rupert & Minidoka County
These cities are all part of Minidoka County. They sit on the north side of the Snake River. The area offers an array of natural resources and recreational opportunities including water and jet skiing, boating, windsurfing, sailing, swimming and more. Lake Walcott State Park is north east of Rupert and has one of the best disc golf courses in the country as well as camping, fishing and fun.
Rupert is a growing town with a lot of community pride. The town is built around a square with a park and fountain at its heart. The Wilson Theatre is a historic building restored by people in the community. They host regular events and community gatherings.
- Shoshone & Lincoln County
The City of Shoshone Idaho is centrally located between Sun Valley and Twin Falls. Built in the middle of a lava field, this community has unique and amazing buildings built from lava stone. Newer developments are being added to the city and growth is happening for the community. Primarily an agricultural area, Shoshone used to be the transportation hub with the railroad leading strait through town. They have been designated as a Train Town USA.
Dietrich and Richfield are also great small towns with agriculture roots. Richfield is situated along HWY 26 and the route to Craters of the Moon National Monument.
- Fairfield & Camas County
Fairfield is a small and charming mountain town. They are situated at the base of the Sawtooth Mountains near Soldier Mountain Resort. They are primarily an agricultural community, but recreation and tourism are a big part of their economy. They are close to hundreds of trails, hot springs, rivers and the Camas Prairie. There the Lily Bloom is a spectacular sight and celebrated each year with a festival.