Twin Falls is rightly famous for the jaw-dropping Snake River Canyon and its iconic Perrine Bridge. But just a short drive away from the canyon rim is a hidden gem…

Southern Idaho has incredible opportunities to get that adrenaline fix! BASE jumping off of the Perrine Bridge, white water rafting in the Hagerman Valley, Kite Surfing in Fairfield and more.…

Cassia Mountain Range, locally known as the South Hills are beautiful beyond words. Located south of the Magic Valley by just a quick drive, it is truly incredible how much the landscapes…

Spring Break in the Magic Valley of Idaho! Visit stunning canyons, tasty places to eat, and maybe even do some snowboarding! The weather is never too cold and the views…

The Magic Valley is one of the state’s best areas for ice fishing — the long winters here freeze great spots such as Magic Valley Reservoir, Lake Walcott, and Lower…

Nothing beats a visit from your best friend, your mom, or your favorite sibling! Invite your friends and family to visit you this year in Southern Idaho. We have planned…

The weather is finally getting warm, and the flowers are in full bloom. Memorial Day weekend is the perfect time to get out and enjoy the nature of Southern Idaho!

Albion may be a tiny town — fewer than 300 people reside there — but it’s a great place to live large. Between Albion’s rich history and astounding outdoor recreation,…

The holidays are over and its the new year! Fulfill your New Years resolution by taking a trip to southern Idaho. Social distance at ski resorts, snow shoe through empty…

Idaho is known for its long deep rivers, surrounded by canyons and mountains. Sand dunes here and there, and alpine lakes that shimmer in the sun. What most travelers don't…

February is one of those middle of winter months that a lot of people lack motivation to get outdoors. Here in southern Idaho, we are ready to change that! There…

In the first decades of the 20th century, farmers flocked to Southern Idaho to participate in the “magic” that created the Magic Valley — irrigation. They left behind not only…

When it’s hot, it’s time to hit the water. Southern Idaho is full of beautiful places to laze away a hot day, and stand-up paddleboarding is one of the best…

Southern Idaho has hundreds and hundreds of miles of groomed snowmobiling trails … and only 3,500 registered snowmobiles. That translates to plenty of room to roam for snowmobiling enthusiasts who…

When the leaves begin to drop, it’s time for late-season hunters and ice fishing enthusiasts to gear up and head out. The Magic Valley is one of the state’s best…

Shoshone Ice Caves and Idaho's Mammoth Cave are incredibly unique places located north of Shoshone, Idaho. Explore underground through these lava tunnels and learn history about the area. How far…

Have you hiked the dreamy black waves of Black Magic Canyon, or peered over at Box Canyon's mermaid tail? Maybe it's a stroll behind Perrine Coulee Falls or canyon side…

Your perfect date night awaits in the romantic, historic town of Rupert. Spend the beautiful evening with your loved ones by enjoying the historic town, catching a show at the…

The most beautiful sunsets occur in the Magic Valley, and nothing is more magical than seeing the sky light up in vibrant color. Mesmerizing moments occur when the sun sets…

Written by Cameron, Float Magic’s Wellness Facilitator Experience Float Magic Located in Downtown Twin Falls is a unique experience to open the mind, body, and soul. Float Magic offers an…