We promote recreation and tourism in a seven-county area of Southern Idaho.

We also utilize tourism as a tool in community and economic development in an effort to grow the hospitality industry and bring economic benefit our communities.

The center includes a large souvenir and gift shop featuring locally-sourced products. There are also a variety of exhibits showcasing the natural features and history of the region. An interpretive center includes a display of the historic I.B. Perrine stagecoach, exhibits about the agricultural history and geology of the Snake River Canyon, as well as photographs and information about the abundant recreational opportunities the area has to offer. The Center also serves as a centralized location for exhibits about the Hagerman Fossil Beds National Monument, Minidoka National Historic Site, Craters of the Moon National Monument and City of Rocks National Reserve. Enjoy relaxing on the lawn surrounding the center, easy access to the extensive developed trail system and scenic overlooks along the Snake River Canyon Rim or watch BASE Jumpers as they parachute from the 486-foot-tall Perrine Bridge.

Trip Itineraries

Plan Your Trip for This Year’s Superbloom

This year’s unbelievable snowpack is receding slowly from the mountains and revealing an abundance of wildflowers throughout Southern Idaho.

Where to Find Southern Idaho’s Best Beers

Idaho has become a craft beer mecca, and Southern Idaho’s breweries are making a name for themselves in a crowded ...

Skiing Is Still On In Southern Idaho

It’s been snowing in Southern Idaho! Pomerelle Mountain Resort and Magic Mountain Resort are keeping ski season going with fun ...

Southern Idaho Ski Season Is Here!

It may be a little later than usual, but most of Southern Idaho’s ski resorts are finally open! Never experienced the region’s stress-free skiing? Here’s a snapshot: No lift lines.

Add a Little Luxury to Your Outdoor Weekend at the Willow Glamping Yurt

The Willow Glamping Yurt isn’t your typical hardscrabble backcountry lodging. This is outdoor living at its best, with a king-size bed and soft linens, a huge deck, electric heat, and amenities like a built-in fire ring and a propane grill. The yurt is situated in a grassy meadow, and nearby Almo Creek curves through stands of willows.

Barns Put Southern Idaho’s History In Plain Sight

In the first decades of the 20th century, farmers flocked to Southern Idaho to participate in the “magic” that created ...

Lincoln County: Where the High Desert Comes to Life

Lincoln County is a paradise for explorers. In one weekend, you can descend into deep and unusual caves and see ...

Hit the Holiday Shopping Jackpot in Old Town Twin Falls

Twin Falls is rightly famous for the jaw-dropping Snake River Canyon and its iconic Perrine Bridge. But just a short ...

Pumpkin Patches and Mazes Offer Fun and Frights

Southern Idaho’s corn mazes and pumpkin patches offer the best of fall fun — outdoors, glorious colors, and even a ...

Haunted Southern Idaho: Six of the Region’s Most Hair-Raising Spots

Southern Idaho has plenty of places that go bump in the night, from one of the area’s earliest homesteads to ...