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We promote recreation and tourism in a seven-county area of Southern Idaho.

We also utilize tourism as a tool in community and economic development in an effort to grow the hospitality industry and bring economic benefit our communities.

The center includes a large souvenir and gift shop featuring locally-sourced products. There are also a variety of exhibits showcasing the natural features and history of the region. An interpretive center includes a display of the historic I.B. Perrine stagecoach, exhibits about the agricultural history and geology of the Snake River Canyon, as well as photographs and information about the abundant recreational opportunities the area has to offer. The Center also serves as a centralized location for exhibits about the Hagerman Fossil Beds National Monument, Minidoka National Historic Site, Craters of the Moon National Monument and City of Rocks National Reserve. Enjoy relaxing on the lawn surrounding the center, easy access to the extensive developed trail system and scenic overlooks along the Snake River Canyon Rim or watch BASE Jumpers as they parachute from the 486-foot-tall Perrine Bridge.

Trip
Itineraries

Head to Shoshone for a Weekend Adventure

Shoshone — a.k.a Train Town U.S.A. — is the oldest town in the Magic Valley. Founded in 1882, this historic ...

Last-Minute July 4 Escapes

Want to take advantage of up the upcoming holiday weekend but haven’t made any plans? Don’t worry! Southern Idaho is ...

2017 Summer Festival Roundup

There’s so much to do this summer! Take guided tours of architecture or the heavens. Enjoy the classic Western thrills ...

Centennial Marsh: One of Spring’s Most Beautiful Sights

The camas superbloom is upon us, and one of the best places to experience it is at Centennial Marsh in ...

Get ready to run the Murtaugh section of the Snake River in May

Maybeline Rapids (courtesy OregonKayaking.net)                   The weather is expected to warm up in May, and that will create perfect conditions ...

Spring Is Peak Season For Southern Idaho’s Spectacular Falls

If you stick to the freeway in Southern Idaho, you might never know that this high desert is home to a series of some of the most spectacular waterfalls in the west.

Plan Your Trip for This Year’s Superbloom

This year’s unbelievable snowpack is receding slowly from the mountains and revealing an abundance of wildflowers throughout Southern Idaho.

Explore Craters of the Moon for Free

The National Park Service is celebrating the dawn of its second century by offering free entry to properties that usually ...

Blaze the Southern Idaho Coffee Trail – Part II

In Part II of the Southern Idaho Coffee Trail, we take you to five coffee shops in Jerome, Twin Falls, ...

Spring Jaw Droppers

This spring is a great time to scratch three jaw-dropping natural wonders off your Idaho bucket list.