We promote recreation and tourism in a seven-county area of Southern Idaho.

We also utilize tourism as a tool in community and economic development in an effort to grow the hospitality industry and bring economic benefit our communities.

The center includes a large souvenir and gift shop featuring locally-sourced products. There are also a variety of exhibits showcasing the natural features and history of the region. An interpretive center includes a display of the historic I.B. Perrine stagecoach, exhibits about the agricultural history and geology of the Snake River Canyon, as well as photographs and information about the abundant recreational opportunities the area has to offer. The Center also serves as a centralized location for exhibits about the Hagerman Fossil Beds National Monument, Minidoka National Historic Site, Craters of the Moon National Monument and City of Rocks National Reserve. Enjoy relaxing on the lawn surrounding the center, easy access to the extensive developed trail system and scenic overlooks along the Snake River Canyon Rim or watch BASE Jumpers as they parachute from the 486-foot-tall Perrine Bridge.

Trip Itineraries

Your 2018 Rodeo Roundup

There are few experiences more authentic than a Southern Idaho fair and rodeo. Here’s your guide to the best buckin’ ...

10 Summer Favorites to Add to Your Southern Idaho Bucket List

Every summer, it’s the same: You swear you’re going to get out more. Camp more. Hike more. Fish more. But then — boom! — it’s Labor Day, and summer is gone. Don’t make the same mistake this year! We’ve rounded up 10 bucket-list worthy summer activities.

5 Southern Idaho Music Fests You’ll Regret Missing

Southern Idaho is rocking out this summer. From megafests with classic rock legends on the banks of the Snake River to one of the West’s most respected cowboy music gatherings, this is the season to take in family-friendly concerts. There’s something for just about every type of music lover here — which one will you pick?

Make plans to visit Fairfield for Camas Lily Days June 2

When the time is right, the camas lily blooms in Southern Idaho's Camas Prairie are an amazing sight to behold. A sea of purple lilies punctuates an emerald-green landscape in the Camas Prairie Centennial Marsh Wildlife Management Area while songbirds and ducks sound off in the ponds and waterways.

Plan Your Trip for This Year’s Superbloom

This year’s unbelievable snowpack is receding slowly from the mountains and revealing an abundance of wildflowers throughout Southern Idaho.

Where to Find Southern Idaho’s Best Beers

Idaho has become a craft beer mecca, and Southern Idaho’s breweries are making a name for themselves in a crowded ...

Skiing Is Still On In Southern Idaho

It’s been snowing in Southern Idaho! Pomerelle Mountain Resort and Magic Mountain Resort are keeping ski season going with fun ...

Southern Idaho Ski Season Is Here!

It may be a little later than usual, but most of Southern Idaho’s ski resorts are finally open! Never experienced the region’s stress-free skiing? Here’s a snapshot: No lift lines.

Add a Little Luxury to Your Outdoor Weekend at the Willow Glamping Yurt

The Willow Glamping Yurt isn’t your typical hardscrabble backcountry lodging. This is outdoor living at its best, with a king-size bed and soft linens, a huge deck, electric heat, and amenities like a built-in fire ring and a propane grill. The yurt is situated in a grassy meadow, and nearby Almo Creek curves through stands of willows.

Barns Put Southern Idaho’s History In Plain Sight

In the first decades of the 20th century, farmers flocked to Southern Idaho to participate in the “magic” that created ...